Lunchtime Links: 3 Tips For a More Productive Day
Busy schedule? Try to focus on three tasks each day. Also: an index for measuring innovation.
Post-its are not obsolete. Here’s a great way to use them to make your day more productive.
That, and more, in today’s Lunchtime Links:
Sticky notes: We’ve all been there—that feeling that there aren’t enough hours in the day. So, what’s the secret to being more productive? Writing for content blog Medium, app developer Sajid Kalla suggests a low-tech, old-school solution: Use Post-its. Using the tiny squares, write down three tasks that you plan to accomplish that day—and cross them off as you go. Break your tasks down into three categories: one task you have to do but don’t really want to do; one task you have to do and love doing; and one task that relaxes you and makes you happy. Place your sticky note on the bathroom mirror or somewhere you’ll see it, and don’t take it down until you’ve accomplished all three tasks. “No cellphones. No apps. No reminders. Just stick notes,” says Kalla. “The point is to keep it there until the next day and replace it only if you have done it.” What tricks do you use to stay productive?
Measuring stick: In today’s fast-paced, high-pressure economy, few organizations can expect to succeed without innovation. But innovation is a tough concept to measure. BTM Institute, a leadership think tank, publishes a “Sustained Innovation Index.” According to BTM founder and CEO Faisal Hoque, his firm’s research demonstrates that sustained innovation predicts higher revenues and stronger capital efficiency rates. But innovation isn’t easy, writes Hoque for Fast Company. It amounts to “a long-term and holistic endeavor” that requires both “analytical and creative talents.” Successful innovators focus on creating a lifecycle of innovation that is scalable, on developing new business models to help their innovations succeed, and on promoting cultural diversity and new ways of thinking within their organizations, writes Hoque. How does your organization stay ahead of the curve?
Why mobile ads fail: Mobile ads hold great promise for organizations looking to reach members and technology users on the go. But there’s a big difference between promise and execution. Even the best-designed, most attractive ads can fail if they don’t effectively target their audience, or if they disrupt how users engage and interact with technology—or with content. Writing for HubSpot, Ari Jacoby, CEO of Solve Media, an online branding agency, reveals the types of mobile ad campaigns that are destined to fail. “Poorly targeted, puny ads that consistently miss the mark will never be effective for brands,” he writes. “As an industry, we must provide consumers with value in exchange for their attention. Mobile ads can be cognitively engaging and measurably valuable—if we focus on the user first.”
Do you have mobile advertising success stories? Tell us in the comments.