Social Media Roundup: What the Newspaper Shake-up Means for Associations
When Amazon founder Jeff Bezos bought The Washington Post, it sent a shock wave through the media industry. What does it mean for associations? Plus: A Post columnist evaluates Bezos.
The nation’s newspapers are being snapped up by unexpected owners, and that could make an impact on your association and the content you send to members. Find out how.
The details, and more, in today’s Social Media Roundup:
Blockbuster week for newspapers: what it means for trade associations. http://t.co/GIYb18dPqi— Steve Drake (@causeaholic) August 8, 2013
Read all about it: The newspaper business had a big week. Red Sox owner John Henry bought The Boston Globe for a fraction of the amount the New York Times Co. paid for it in 1993. Then, in a move that shocked media watchers, Amazon founder Jeff Bezos purchased The Washington Post. What does all this mean for associations? Four things, writes Steve Drake at SCDdaily. Here’s one of them: New ownership may lead to fresh types of content and distribution for these publications, and you may find your association competing with them. Yes, as an association, you’re a content generator. Just imagine if the Post started covering your industry every day. Would your association’s newsletter become obsolete? (ht @causeaholic)
What’s Bezos like? After agreeing to buy The Washington Post, Jeff Bezos sent a letter to its employees, and association leaders may glean some management lessons from it. Like many C-level suits, Bezos is an able communicator, says Post columnist Jena McGregor in her evaluation of the letter. But what sets him apart is the humor and sincerity he included. McGregor writes, “He conjured up an amusing image of himself in order to show both his admiration for the paper’s history and his apparent intentions to continue its reporting traditions.” His humorous take may have endeared him to his new employees. McGregor should know; she’s one of them. (ht @post_lead)
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