Social Media Roundup: Engage Your Members With Visuals

By / Oct 8, 2013 (iStock/Thinkstock)

Seven ways to jazz up nonprofit infographics. Plus: how to create a winning content plan.

Want your infographics to attract as many eyeballs as possible? How to captivate your audience with a visually compelling message, and more, in today’s Social Media Roundup.

Infographic Design

Eye candy: With the number of infographics being shared on the internet and social media these days, creating one that stands out in the crowd—and gives your readers something new to think on—is no small task. Nonprofit consultants npENGAGE recently offered up seven tips for creating compelling infographics that get shared. Among the best pieces of advice: Know your audience, decide what platform you want to be shared on, keep your story simple, and make sharing your infographic as easy as possible. And don’t be afraid to have a little fun while you’re at it. (h/t @InclineMktg)

Message Method

Have a word plan: Just 25 percent of associations say they have a content strategy, according to an upcoming survey by content firm Bussolati. Is your organization still searching for a solution to its content needs? Bussolati offers nine tips for creating a sound content plan that aims to help you create more engaging messages and, if all goes well, build a stronger following. Some key steps: identify your customer segments, align short-term business goals with the appropriate user persona, and find out what online communities your audience members belong to so that you can reach them where they are. (h/t @bussolati)

What’s your association’s content strategy? Let us know in the comments.

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