Membership

Social Media Roundup: Millennial Membership Lessons From Churches

By / Nov 21, 2013

Much like associations, churches are trying to attract millennials as members—here’s what they’ve learned. Plus: Condense that speech if you want to hook and keep your employees’ attention.

As a group, millennials might not necessarily be religious (a third of adults under 30 in a 2012 Pew Research poll had no religious affiliation), but churches haven’t given up trying to reach them. Instead, many denominations have rethought and reconfigured the services they offer to attract millennial members.

How your association can do the same, and more, in today’s Social Media Roundup:

At Your Service

Cross the lines: Many places of worship have morphed into social environments— catering to those looking to cultivate relationships beyond religious devotion—using unusual means. (Church at a bar? It’s actually a thing.) While a significant number of millennials say they aren’t religious, many still feel the need to be a part of a community, Deirdre Reid writes for Avectra’s blog. For associations, this is an opportunity: Millennials are keen to be a part of something bigger and willing to join a circle to do so. But it’s also a lesson: The community has to be relevant to their lifestyle, or they’ll turn away. “You don’t have to convince millennials to buy into your profession or industry—your religion—they’ve already done that, for now,” she says. “But you do have to prove that you understand them and their needs, and you’re the right community for them to join.” How do you encourage millennials to take part? (ht @deirdrereid)

Daydreamer

You were saying? Count to 60—and, zap, you may have just lost your colleague’s interest. A survey from the BRIEF Lab finds that nearly 75 percent of professionals “lose interest in presentations within a minute—and have equally limited attention spans for email and conversation,” reports CMS Wire’s Noreen Seebacher. So how to keep coworkers’ attention? Stop talking, she suggests. “[Y]ou only have seconds to make your point.” Simplify the information you present and go for brevity—say, by reducing the word count in your emails. (Want some more practice? Try tweeting. You only have 140 characters to work with.) (ht @CustomerKing)

What techniques do you use to keep others’ attention from drifting? Tell us in the comments.

Emma Beck

Emma Beck is a contributor to Associations Now. More »

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