Top-Level Domains as a Member Benefit? Ask Your .Realtor

An address on an exclusive top-level domain as a member perk? Here's one association that's offering just that to its members.

Here’s an unusual member perk: an online address on an exclusive top-level domain. One association is offering just that to its members.

The National Association of Realtors has a message for its members: Think it’s nice to be a Realtor? Say it with your domain!

NAR is offering its members that opportunity after taking control of the new “.realtor” top-level domain earlier this year. More details below:

Why .realtor? The association sees the domain as a way to ensure its fully licensed members stand out from other real estate agents. “To stay ahead of the rapidly changing internet and differentiate Realtors from nonmembers, NAR is securing the .REALTOR domain for members—to create a clear, trusted source for real estate online,” the association said regarding the plan. The association applied for the top-level domain last year, collaborating with the Canadian Real Estate Association on a marketing deal to share it across North America.

How it’ll work: According to the association, the first 500,000 members who sign up will get a domain for free for one year. (NAR is still working on pricing for domain purchases beyond that.) An FAQ page on its website lays out the details of the program.

Not for sale: With numerous top-level domains coming soon, there’s much potential for fresh confusion in the market—and NAR is attempting to get in front of it. Last week, the group posted a story informing members not to pre-purchase such domains from companies like GoDaddy, which has been promoting them on its site. “These domain sellers have no relationship with NAR or the sale of .REALTOR domains,” the association wrote.

Realtors aren’t the only ones trying to figure out how things will change as new top-level domains begin to come online. Companies focused on the top-level domain space recently launched the Domain Name Association to advocate for the industry and educate the public.


Ernie Smith

By Ernie Smith

Ernie Smith is a former senior editor for Associations Now. MORE

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