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Social Media Roundup: Send Emails Without Flooding Inboxes

By / Dec 12, 2013 (iStock/Thinkstock)

Email your members (just not twice daily). Plus: A thought leader offers up his resource guide for boosting your business learning.

A flooded inbox of unread emails is enough to stress your members. Ration the messages you send—emailing them enough to remind them you’re still there, but not too much so that they wish you weren’t.

That, and more, in today’s Social Media Roundup:

You’ve Got (Too Much) Mail

Buzz in: There’s no golden rule when it comes to how often you should email members. The trick: not sending too much, while not sending too little. Too vague? Let’s clarify. In an Informz blog post, Alex Mastrianni writes that organizations that send six to 10 emails per month have the highest open and click rate. “That’s an email every couple of days. These associations are clearly sending targeted, relevant messages, and their audience is engaged!” she writes. According to Informz research, people are more inclined to open an email midday and on Wednesdays. Also, 40 percent of emails are opened on a mobile device and 35 percent are opened on a desktop, the research shows. What’s your association’s email strategy? (ht @votenet)

Get Resourceful

Step in line with the smarts of author John Spence, a frequent speaker at ASAE events, who shares some of his favorite business resources. His library of unbridled (digital) knowledge is extensive. It includes Alltop, a customizable page that links to blogs related to your interests. There’s Vimeo, which provides an array of free to just-about free training videos. Spence calls TED a go-to for inspirational, “potentially life-changing” mojo. And there’s entrepreneur Peter Shankman’s blog: Spence says he’s “just a damn smart guy, great business ideas, his blog is superb.” Regarding his approach to online resources, he writes: “It takes a short investment of time, but that investment can yield some really great resources that you can use for years and years to help you and your company stay ahead of the competition.” (ht @AwesomelySimple)

What business learning resources do you use? Tell us in the comments.

Emma Beck

Emma Beck is a contributor to Associations Now. More »

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