Membership

Social Media Roundup: The Ever-Changing Membership Journey

By / Jan 21, 2014 (iStock/Thinkstock)

Your association’s place on the membership journey. Plus: Boost your future voter turnout by considering your past data.

Think of the membership journey in storybook terms: There’s a beginning, middle, and end, with expectations adjusted due to events that happen along the way. As an association leader, you’ll have to adapt your services to what your members need—and their needs will change as their journeys unfold.

More details in today’s Social Media Roundup:

Coming of Age

Pave the path: Members—and their needs—change and develop throughout their time with an organization. If you want to keep them for longer than a few years, the services you offer will have to adapt. “Whatever stage of their journey they are at right now, it is the membership organization’s job to ensure they are still seeing personal benefit from their membership solution, in order to avoid the notion that they have come to the end of their journey, and are therefore finished with the organization,” writes Silverbear’s Mark Travis. Want to meet those expectations? Focus on flexibility and constantly refresh your offerings. The next step is yours. How can you adapt? (ht @SilverbearLtd)

The Secrets of Voter Turnout

Understand the data: It’s not easy to know exactly how many people might vote in your next election, but the data you already have can make things a little less foggy, writes Votenet CEO Michael Tuteur. “The better you understand the behavior of your voters and the factors that influence their decision to vote, the more successful your marketing efforts will be,” he writes. Want to give your voter turnout a boost? Look into voter demographics from previous years, Tuteur suggests. This information can give help drive better results. For example, according to Votenet data, March, April, September, and October generally have the highest voter turnout. January, July, and December experience the lowest. “By studying voter behavior and past elections, you’ll have a better understanding of what it will take to mobilize your voters during your next election or voting event,” Tuteur says. (ht @votenet)

Have you learned any lessons from your own association elections? Tell us in the comments.

Emma Beck

Emma Beck is a contributor to Associations Now. More »

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