Friday Buzz: Don’t Just Focus on Yourself

Entice members to register for your events without sounding self-serving. Also: tips on how to inspire creativity while being a laid-back leader.

Stuffing inboxes with self-serving hype about the awesomeness of your association’s upcoming events is passé. Content marketing is now the blueprint for boosting appeal and building relationships with members.

Yet, as Cvent contributor Jenise Fryatt points out, even this popular strategy can become self-centered. To avoid invading your members’ space with a barrage of tactless tweets and emails, she suggests refining your conference content-marketing strategy.

“Once you find your community, you will also need to spend some time building a reputation as a helpful member of the group,” she writes. “Again, posting ‘Attend my great event!’ messages is the quickest way to get shut out.”

Be sure to check out Fryatt’s post for more tips.

Tweet of the Day

Guide, don’t micromanage: Lifehack’s Ricky Nowak recommends that office leaders establish a better culture for creative thinking among employees by adopting a less restrictive approach to management.

Other Good Reads

We’ve got spirit, yes we do: In a post on, VerticalResponse CEO Janine Popick advises that a good way to keep your employees in a motivated mood is by showering them with appreciation and gratitude.

“Are you keeping your employees focused on the big picture?” Adam Vaccaro of Build talks about the importance of your mission statement.

“Thinking is legitimately tiring”: The Ottawa-Gatineau chapter of the Canadian Society of Association Executives offers six ways to elevate your board’s decision-making process.

Looking for a community manager job? Socious Marketing and Strategy Director Joshua Paul suggests steps to win over the recruiters.


Alexis Williams

By Alexis Williams

Alexis Williams is a contributor to Associations Now. MORE

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