Membership

Social Media Roundup: Bring the Volunteer Opportunities to Your Members

The concept of "accessible volunteering" could help ensure your members are involved even if they don't have much time for you these days. Also: some really cool event signage.

Volunteering can be a lot of work, but it doesn’t have to be. With the right strategy, you can get your members involved without pushing them too far out of their comfort zone.

Some ideas in today’s Social Media Roundup:

Make It Easy!

You’ve probably heard of responsive design, but have you heard of “accessible volunteering”? Mariner Management and Marketing’s Peggy Hoffman, who is currently doing a series of presentations on the topic with Spark Consulting’s Elizabeth Engel, explains what this concept means. Simple version: Make it easy for volunteers to take part in something. “Accessible volunteering is ‘opportunities that are available when I’m available,'” she explains. “So to create accessible volunteering it means creating opportunities that are virtual or that take place where I am (or going), or are not time-sensitive.” This might be performing short-term volunteer duty at an event, testing an app, or even getting involved in the association’s marketing through short videos. Sound doable? Check out Hoffman’s tips. (ht @peggyhoffman)

See the Signs

Just because you can print a message on a plain sheet of paper doesn’t mean that it’s necessarily the best idea. Sometimes, you might want to try something a little more adventurous with your signage, especially when you’re outside or in a large room. Which is why BizBash‘s newest photo roundup might be good to scan and ponder. From giant floorboards to letters built from shrubbery, the roundup has a little bit of everything. Take a look. (ht @MeetPeppermill)

Have you done anything particularly cool with your signage lately? Share it with us in the comments.

(iStock/Thinkstock)

Ernie Smith

By Ernie Smith

Ernie Smith is the social media journalist for Associations Now, a former newspaper guy, and a man who is dangerous when armed with a good pun. MORE

Got an article tip for us? Contact us and let us know!


Comments