Wednesday Buzz: If You Don’t Know, Now You Know

You might want to Google your association's name. Also: why more event planners should take Pinterest for a spin.

Don’t you know who I am? That question might have you envisioning celebutantes and has-been actors desperately vying for the spotlight. But MemberClicks blogger Sarah Hill suggests it’s one associations should be thinking about.

Hill recommends that staff members Google their nonprofit to see how it’s perceived by the public. They can uncover positive and negative reviews, find ways to improve strategies, and strive to better appeal to potential members.

In the event that your association has slipped into online obscurity, she says, it’s even more imperative to take action.

“Your website is key to visibility these days,” Hill writes, “and if your association isn’t appearing at all in search engines something’s wrong and it may be seriously crippling your chances at visibility, marketing, and recruitment. Consider updating a little more regularly the things you do have control over like photo galleries and blog posts.”

Tweet of the Day

Pinterest isn’t just for fun. Tourisme Montréal, the Canadian city’s tourism group, shares seven ideas for event-planning pinners looking to take their meetings to the next level.

Other Good Reads:

Acknowledging various viewpoints and sharing personal vulnerabilities are just two of the eight ways contributor Geoffrey James says that managers can become more successful.

It’s all about ambience. To stimulate creativity and boost productivity in the workplace, The Daily Muse reveals that “the best offices engage all five senses.”

Failing to meet guests’ expectations can create a cluster of nonbelievers in your association. Velvet Chainsaw’s Jeff Hurt offers tips on how to give them a better conference experience.

Trying to sell a new concept to your members? Ilan Mochari of The Build Network suggests finding the right niche, then fine-tuning your concept.

There's a chance you might not like what you find when you Google your association's name. (iStock/Thinkstock)

Alexis Williams

By Alexis Williams

Alexis Williams is a contributor to Associations Now. MORE

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