Why it’s not enough to just reach out to millennials, it’s time to help them. Also: How you can improve your association’s design expertise before the next event.
We’ve covered the shifting demographic landscape before, with associations increasingly having to adjust to the preferences of younger members and audiences.
Shelly Alcorn, CAE, at Alcorn Associates, urges associations to go a step further. Don’t just include younger generations in your associations; make sure that, if possible, you’re aiding their well-being.
Alcorn lists six areas, taken from the Global Youth WellBeing Index, where associations can begin to focus their efforts, including citizen participation, economic opportunity, and even technology.
“Digital natives, blah blah … we’ve heard this one a thousand times,” Alcorn writes. “Well, yes you have but what about our responsibility to collectively fight to ensure open access to the Internet for younger members and the generations coming after them?”
For those areas and beyond, Alcorn imparts: “It’s not enough to talk about making a difference, eventually we will need to set about putting programs in place to ensure we do.”
Tweet of the Day
— Launch.it (@Launch_it) April 21, 2014
Looking for a bit of visual flair at your next event? Justine Savage at the Trade Show News Network suggests checking out Pinterest’s massive array of design tips and tricks to provide just the inspiration you need to stand out from the crowd.
While her tips largely focus on vendors or booth-runners, they translate to the folks putting on the tradeshow itself, too.
Other Links of Note
Why settle for one-and-done donations? Laura Tubesing from Network for Good breaks down how you can retain donors by getting them to be recurring contributors.
Conferences aren’t just great networking opportunities. They can also provide multiple chances for top-notch crowdsourcing, as Trace Cohen points out over at MultiBriefs.
With massive open online courses growing in popularity, Steve Drake at the SCD Group wonders about the implication for association educational efforts.