Should CEOs Go All-In on AI?
A new survey of executives suggests they’re hoping new technologies will get them through headwinds. They may, but not by themselves.
This year has been a challenging one for leaders, but CEOs are feeling relatively upbeat about it. According to a new global CEO survey from KPMG International, executives’ confidence in the overall world economy has sunk to 68 percent, the lowest level in five years. But they’re feeling good about their own shops: 79 percent say they’re “optimistic about their own organizations’ prospects.”
The reason they’re so upbeat? CEOs say they feel they have a better grip on AI, for one thing, and they’re generally expecting to see a return on their investment in it soon, within the next one to three years.
Moreover, they’re making efforts to make sure their people are prepared for how AI is changing work. According to the report, “seventy-nine percent of CEOs say that AI has already made them rethink how they train and develop employees. Over seven in ten (71 percent) are focusing on retaining and retraining high-potential talent, while 61 percent are actively hiring new talent with AI and broader technology skills.”
79 percent of CEOs are rethinking how they train and develop employees due to AI.
For an association leader, this shift should send a signal about how hungry people are for clear guidance around how to use AI. We may be shifting away from a panic mode about AI (“it’s stealing our jobs!”) to a more complicated reality (“it’s changing our jobs”), but leaders will still need to guide their people about how to best respond to it. “Human skills are critically important,” KPMG CEO Tim Walsh told Fortune in an interview about the report. He says he’s told his own employees that “human-to-human relationships are critical … both internally and externally. Trust is more important than ever. Building trust with our teams, clients and ensuring we can trust outputs of technology like AI.”
That’s all the more reason, I think, for association leaders to provide guidance for their people around AI—as the trusted brokers for their industries, members look to their association for best practices and pitfalls to avoid. More to the point, members want to know what AI means for their jobs, especially since CEOs are making hiring and retention decisions based on their peoples’ grasp of it. According to the KPMG report, 79 percent of CEOs are rethinking how they train and develop employees due to AI, and 61 percent are looking for new talent with broad technology skills, including AI.
This is all to the good, though there’s a shiny-new-object element to the focus on AI that makes me a little skeptical. No one tool or technology keeps an organization afloat, and leaders should be mindful of the host of other factors that feed into success for an association—quality meeting experiences, training people need when they need it, opportunities to feel a sense of belonging a variety of contexts.
History teaches us that there’ll always be a new shiny object, but just as often there’ll be a black swan that’ll disrupt those best-laid plans, from recessions to pandemics. It’s a good time for CEOs to know their way around AI. But it’s also a good time to develop foresight and flexibility.

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