Social Media Roundup: Rethink Your Group Discussions
Kick a possible source of boredom out of your small group meetings. Also: What a marketing revolution means for associations.
We’ve all have group discussions of every conceivable shape and size, but when was the last time your dialogue included ambassadors?
Find out why your association may want to include them in today’s Social Media Roundup:
Relieve Reporting Fatigue
Experiencing diminishing enthusiasm when members of your association or attendees at a workshop complete their small group discussions and move on to reporting? The traditional model of having group members report their conclusions or ideas to everyone is due for a shake-up, as Jeffrey Cufaude suggests on his Idea Architects blog.
“One by one, report by report, attention and interest will diminish,” he notes, advocating that diplomacy replace reporting.
To foster collaboration and creative thinking, groups should consider having ambassadors who move freely between groups, exchanging ideas and sharing insights in a way that doesn’t run the risk of turning into a tiresome lecture.
“Ambassadors carry forward the spirit and key insights of their group conversation into another brief conversation with a different group,” Cufaude explains. “Instead of standing and reporting out to a number of small groups as is traditionally done, ambassadors rotate to a new group and join them at their table.”
Give it a shot during your next event, and you may find that these idea exchanges kick-start creative thinking and remove tedium. (ht @digitec)
Sailing Through Marketing’s Rough Seas
The world of marketing is becoming more data-driven and quantitative, and associations aren’t exempt from this trend. Management consultant Meredith Low issues a valuable reminder in a guest post over at Greenfield Services.
“Associations are facing the same fundamental shift in membership marketing and engagement, but on a different timeline,” she writes. “Because many associations are addressing relatively constrained markets within specific industries or professional designations, they’ve been relatively insulated from the speed of change in the marketing world.”
But that insulation is wearing thin, Low warns, and associations should brace for what could be a “rapid and possibly difficult transition.”
To deal with these changes, Low recommends associations become smarter about keeping track of their data, how they control access to the data, and much more.