Social Media Roundup: Bet on the Baby Boomers

Never second-guess the resourcefulness of your baby boomer members. Plus: Tips to help leaders focus on getting their team to achieve its goals.

Just because boomers are arguably past their prime, that doesn’t mean they are any less capable or interested in contributing to your organization.

Insight on the best benefits to offer them in today’s Social Media Roundup:

“They’re Not Going Away Anytime Soon”

“Healthy old age depends on having a sense of purpose, lifelong learning opportunities, and social community,” Avectra contributor Deirdre Reid writes.

So how can you harness that steadfast determination and ardent purpose instilled in baby boomers? According to Reid, associations must consistently provide ample training and volunteer opportunities, as well as specialty services, to ease their transition from traditional employment to “encore careers” in public service.

“To stay professionally viable, boomers must keep developing the skills needed to succeed in the future workplace,” she continues. “The most important skill is the ability to learn new skills. Associations can help their older members figure out what skills they need to develop in order to find, keep and provide jobs, and then expand their educational offerings to include those career and business development tactics.” (ht @deirdrereid)

Focus and Shoot

When there are 10 seconds left on the clock, all eyes turn to the team captain to pull off one last strategic move and score an epic, game-winning shot.

In a post on his Wired4Leadership blog, Kerry Stackpole says the same goes for office leaders. A team’s work efforts and desire for success rest on the strength of its manager’s personal leadership and unwavering focus to get the job done.

Stackpole offers several ways that leaders can refocus and inspire their teams to reach their full potential. From adopting an inspirational mantra to striving for precision (instead of perfection) when executing tasks, managers can make lofty goals more attainable.

“There are always those who are in doubt. As a leader, you should not be one of them,” he writes. “If you’ve done your research, thought carefully and thoroughly about your course of action, engaged your team in the process and are now implementing the plan efficiently and effectively, confidence is what’s called for.” (ht @Wired4Ldrship)


Alexis Williams

By Alexis Williams

Alexis Williams is a contributor to Associations Now. MORE

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