The first step to getting your execs chatting in your private community may be removing as many barriers as possible. Also: social media mistakes to avoid when publicizing your events.
You may have read Joe Rominiecki’s blog post this week on Texas Computer Education Association Executive Director (and active community participant) Lori Gracey and thought to yourself, “That’s great, but my boss would never go for it.”
If so, you may want to take a peek at what Socious’ Joshua Paul has to say on the topic. His suggestion? Make it super-easy for the person in charge.
“Since your executives have many competing priorities at any given moment, you want to make participation in your online community as easy on them as possible,” he writes. “If what you’re requesting of them is less of a hassle, they’ll be more likely to step up to the challenge and fit engaging your customer or member community into their schedules.”
Paul recommends giving top brass a rotating content schedule to follow for writing new posts, hand-feeding them topics, and—if they’re too busy to pen a blog post—arranging to briefly interview them on a topic and then preparing a blog based on their responses.
Who knows? Maybe they’ll enjoy it so much they’ll make some extra time.
Don’t Make These Mistakes
Julius Solaris is a smart guy who knows a thing or two about events and social media. That’s why the Event Manager Blog founder has been asked to share his wisdom on the two topics with audiences around the world—specifically what not to do. It only makes sense, right?
Take a peek at his SlideShare presentation above. Maybe you’ll learn a thing or two.
Other good reads
Newspapers are rapidly evolving. The Newspaper Association of America has reflected on the industry’s changing trends with an in-depth infographic covering the history of news in the social media era.
If you’re still on Windows XP, you may have heard about a recent workaround that allows you to continue receiving updates on the out-of-date operating system. Microsoft explains why that’s a really bad idea.
“It’s the connection factor.” Elsbeth Russell, senior editor at Naylor, LLC, offers insights into why people join associations on the Event Garde blog.
Social learning is what associations are all about. That’s why Tagoras’ Jeff Cobb says social-focused technologies are worth a close look.