Membership

Monday Buzz: Big Questions From Small Membership Organizations

By / Jun 9, 2014 (AndreyPopov/ThinkStock)

A sneak peek at a new study focused on the little guys. Plus: What’s the deal with cybersecurity insurance?

Wild Apricot, which provides membership-management software, is in the midst of finishing its annual “Small Membership Survey Report.”

Before the full write-up is released, the company revealed a preview of its results Monday, detailing numerous topics and the questions and challenges at the forefront of organizations’ minds.

Today’s findings focus on the following question: “What is the one thing we haven’t asked that you’d like to find out from your peers at other small membership organizations?”

And the results range from member retention, sponsorship, and leadership to everything in between.

“How do you get grants that actually allow for a payroll—as we are ALL volunteers at our organization?” one respondent asked.

“How to keep volunteers engaged and enthusiastic? We have no trouble getting people to get involved, but participation wanes quickly,” another wrote.

“How do you reach donors who are in the 50- [to] 60-year-old range and are not tech savvy?” yet another asked.

For more questions and concerns, take a look at Wild Apricot’s blog post, and click here to sign up for your copy of the report.

Tweet of the Day

So how do you make sure those self-motivated learners are engaged with your association? Digitec Interactive has a rundown right here.

Other good reads

Do you have cybersecurity insurance? Reporters Nicole Perlroth and Elizabeth A. Harris thoroughly examine the ins and outs of the increasingly popular policies in this New York Times story.

Online video is all the rage, but how accessible is your association’s content to the hearing impaired? Meetings Focus reminds us of the Federal Communications Commission’s rules on closed-captioning video.

In addition to the events we highlighted in last week’s Conference Circuit, SocialFish points out a few more handy conferences and webinars, including one titled “How Associations Are Rebranding Themselves for Relevancy.”

The dangers of your CEO not being in the know have been underscored by four recent incidents of leaders being left in the dark, according to Steve Drake.

Morgan Little

Morgan Little is a contributor to Associations Now. More »

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