Association Social Media

Social Media Roundup: Learning From Association Social Pros

SocialFish debuts a new feature that highlights the best in association social media. Plus: the art of membership, condensed.

When surveying your own social media efforts, it’s always important to first get a look at what other associations are doing in the social space to see if there’s anything to be learned from their work.

Luckily, we’ll point you in the direction of a feature that allows you to do just that, in today’s Social Media Roundup:

A Look Inside an Association’s Social Team

SocialFish has launched an ongoing series of interviews with association social media managers. The debut entry highlights Stephanie Yamkovenko, who works for the American Occupational Therapy Association (AOTA).

Yamkovenko explains her philosophy about social content this way: “We do not post the same content across all sites. If we do feature the same content, we try to modify it to be specifically tailored for that site,” she told SocialFish‘s Maddie Grant. “Personally I believe that the audience member can be the same across social media sites, but the way the audience wants to consume content on each site is different.”

And Yamkovenko elaborates on how AOTA fosters social collaboration: “Our social media team meets monthly to analyze the monthly analytics report and to ensure that we’re meeting our strategic objectives. It’s also a time for us to brainstorm future campaigns or look back on what worked (or didn’t work) on social media in the past month.”

You can read the rest of her interview here. Or, if you want to see the group’s work in action, head directly to AOTA’s Facebook, Instagram, Twitter, and Pinterest profiles. (ht @S_Yamkovenko)

Passages Worth Tweeting

Emerging association pro Kait Solomon has highlighted wise advice from Sheri Jacobs, CAE, of Avenue M Group. Solomon is running through Jacobs’ recent book The Art of Membership: How to Attract, Retain, and Cement Member Loyalty and picking out some of the most noteworthy passages. Keep tabs on her feed or the #assnchat hashtag for more. (ht @KaitlinSolomon3)


Morgan Little

By Morgan Little

Morgan Little is a contributor to Associations Now. MORE

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