Monday Buzz: How to Curate Like a Pro

For influencing conversations and informing members, curation is a valuable talent. But where do you start? Plus: how smaller groups lead to greater email engagement.

Jeff Cobb, who cofounded the strategy and education firm Tagoras, has brought a series of recent podcasts to our attention that cover strategies for content curation. As associations seek to position themselves as centers of valuable information, they’re smart to recognize that, sometimes, what their members need to know may be available from another organization.

The series is hosted by two Copyblogger employees: Jerod Morris, director of content, and Demian Farnworth, chief copywriter.

Cobb highlights a few important insights from the podcasts, including how curation can cure writer’s block, the distinctions among types of curation, and the type of content you should share. For the full post and a lesson plan to guide your podcast listening experience, check out Tagoras’ blog.

Data of the Day

Email Recipients

Digital-marketing firm Informz has been spotlighting association data throughout August, and today it released the chart above showing the relationship between audience size for emails and click and open rates.

“Emails sent to smaller groups have higher engagement rates because they tend to be more targeted and relevant,” Informz says. Read more of the company’s findings on its blog.

Other Good Reads

How did an unnamed national professional society solve its problem of board members focusing on everyday management, instead of taking on larger strategic duties? Find out in this guest post to SCD Group’s blog.

“It’s better to proactively listen to what your employees are saying—even if it involves a little detective work.” Career-advice site The Daily Muse explains how to hear what employees want to tell you.

Looking for a new social media collaboration tool? SocialFish profiles Teem’d, which presents an alternative to traditional solutions such as Hootsuite or Buffer.


Morgan Little

By Morgan Little

Morgan Little is a contributor to Associations Now. MORE

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