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Monday Buzz: The State of Nonprofit Newsletters

By / Dec 1, 2014 (totallyPic.com/ThinkStock)

Some early newsletter insights emerge from the 2015 Nonprofit Communications Trends Report. Plus: a new tool designed to “unlock the potential of voice.”

The Nonprofit Marketing Guide has conducted a survey of more than 1,200 organizations for its 2015 Nonprofit Communications Trends Report, and though all of the results aren’t in, a couple of early findings will interest those responsible for email and print newsletters.

Marketing and fundraising advisor Kivi Leroux Miller has released a few tidbits on her eponymous blog. She has two key takeaways for organizations: Make sure your email newsletters go out at least monthly, and if you’re not sending out your print newsletter every quarter, you may not want to bother with one.

“If you want to do what the majority of nonprofits are doing (61 percent), you should send your email newsletter at least monthly,” Miller writes. “Forty-two percent plan to send it monthly in 2015, and 19 percent plan to send it more often than that.”

Tackling the split between the 25 percent of nonprofits that will send a quarterly print newsletter next year and the 32 percent that will send nothing, Miller advises that “if you have lots of individual donors who you raise money from, you should likely do a print donor newsletter and do it so well that it actually raises even more money from those people for you.”

Nonprofits interested in contributing to the results have until tomorrow, when the survey will close.

Reading List of the Day

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Jeffrey Cufaude, principal and partner at Idea Architects, recently posted a list of 15 books primed to kick-start your creativity just in time for the holidays. Need a gift for a coworker? Looking to boost your own creative potential? Then read through the full list here.

Photo: Marko Beric/Thinkstock

Other Good Reads

Like clockwork, association management software firm Wild Apricot has released its monthly rundown of upcoming nonprofit webinars, from “Recruiting Members for Keeps” to “Start Your 2015 Grant Strategy Off Right!”

If your current teleconferencing options are wearing you down, you might want to take a look at Talko, an app that automatically records conversations, allowing users to edit, expand, and improve the recordings by adding text and pictures. And while replaying conversations, users can add comments to them. CMS Wire has more details.

If at first you don’t succeed, try, try again. As The Muse‘s Avery Augustine reminds us, this old adage applies to first-time managers. Check out The Muse‘s list of “7 Mistakes Most First-Time Managers Make at Least Once.”

Morgan Little

Morgan Little is a contributor to Associations Now. More »

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