Monday Buzz: Membership Success Fueled by the Web
A small Rhode Island association discovers how important its web presence really is. Plus: How long will Twitter be around?
The Rhode Island Academy of Physician Assistants was founded in 1976, but it wasn’t until recently that its membership really began to take off. What was the cause of a sudden 25 percent increase in its membership? According to an RIAPA leader, a revamped website and a new focus on the internet and member empowerment.
RIAPA Past President Jim Carney recently sat down with membership management software company Wild Apricot for a talk about how smaller associations can bring new visibility and membership benefits to the forefront.
“It’s a question of being able to market yourself to the members and to the potential members,” Carney said. “And that’s what we weren’t doing a good job at. We weren’t getting our name out there, we weren’t getting any kind of a visual thing out there that people could go and look at.”
Creating a way for members to handle their membership dues online has proven to be hugely successful.
“They don’t have to print up any invoices and mail them in. They don’t have to make any phone calls. It’s completely seamless from the time that they arrive on the website,” Carney said.
And the academy is now looking to improve its newsletter production process to add more content of interest to current members. It also puts short blurbs about topics covered in the newsletter on the website in hopes of enticing nonmembers to join the organization to receive the mostly monthly newsletter.
For the full Q&A, which also touches on leadership and board policies, head over to Wild Apricot’s blog. (And full disclosure: RIAPA does use some of Wild Apricot’s products.)
Chart of the Day
The chart above is pulled from a Nielsen Social report, just one of many referenced in Oktopost CEO Daniel Kushner’s guest post on SocialFish on the importance of speedy responses on social media
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