Fashion Group Broadens Members’ Reach with Limited-Time Mail-Order Box

The Council of Fashion Designers of America is helping to curate special, limited-time mail-order boxes featuring products designed by its members. The goal: raise awareness and money for fashion charities.

What if you could put together a special collection of some of your members’ products and sell it to the general public to eventually arrive on their doorsteps?

That’s exactly what a group representing the fashion industry is doing to help raise awareness for the work of its members—fashion, jewelry, and accessory designers—and raise money for charity.

As part of a partnership announced this week, the Council of Fashion Designers of America said it would be collaborating with media and technology company Popsugar to create a special limited edition of Popsugar’s curated sample boxes that will feature products and items designed by CFDA members. The special Must Have box will be available for purchase beginning April 15.

“The Popsugar collaboration builds on the CFDA’s mission,” Steven Kolb, CFDA CEO, said in a statement. “Popsugar’s immense fan base allows CFDA members participating in the Must Have box to significantly broaden their reach.”

The CFDA Must Have box will be available as a one-time purchase, as opposed to the subscription model that Popsugar offers for its regular Must Have boxes—similar to the subscription service Birchbox, which sends subscribers different selections of beauty product samples every month. The CFDA themed boxes will feature items valued at more than $600 and will retail for $195. Fifty percent of the profits will be donated to the CFDA Foundation, Inc., which raises money for fashion-related charities and other industry activities.

Taking advantage of the subscription box business, which has grown to span interest areas such as meal delivery, retro video games, and pet supplies, has potential benefits for associations outside of the fashion industry.

For example, this type of system could be used as a personalized member benefit by which associations could engage in additional promotion of their products while also exposing members to products they might not have thought to try before.

Do you think subscription or mail-order boxes could benefit your association? Let us know in the comments.


Katie Bascuas

By Katie Bascuas

Katie Bascuas is associate editor of Associations Now. MORE

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