Business

Tuesday Buzz: Twitter’s Troll Crisis

Twitter takes additional steps to end the verbal abuse and harassment that have trailed some of the network's users. Also: Your member data should tell a complete story.

Twitter has a troll problem, and the company is working overtime to fix it.

On Tuesday, the social media giant announced that it was taking steps to help tackle the issue—including the launch of the a locking capability designed to stop abusive accounts from posting for a set period of time, as well as a system that may require the user to delete certain tweets.

In addition, the company will begin testing a new feature that can automatically detect abusive tweets, based on signals and context that are red flags, such as those previously labeled “abusive” by the safety team.

“This feature takes into account a wide range of signals and context that frequently correlates with abuse, including the age of the account itself and the similarity of a Tweet to other content that our safety team has in the past independently determined to be abusive,” the company explains in a blog post. “It will not affect your ability to see content that you’ve explicitly sought out, such as Tweets from accounts you follow, but instead is designed to help us limit the potential harm of abusive content.”

The move comes just a few days after the company’s general counsel, Vijaya Gadde, wrote a Washington Post op-ed piece in which she said the company must “do a better job combating abuse without chilling or silencing speech.”

Last week a study came out that highlighted just how significant the troll problem is for Twitter. The European football antidiscrimination group Kick It Out, in examining comments left to various athletes, found that almost 90 percent of the abusive mentions were on Twitter, with Facebook accounting for less than 10 percent of the total.

“Why does Twitter have this problem, but Facebook and LinkedIn and Instagram do not? The answer is ‘real identity,'” argues Business Insider‘s Jim Edwards.

It’s still to be seen whether the steps Twitter is taking will be enough to stop the flow of vitriol.

See the Full Story

Effective Database Management’s Wes Trochlil says that getting the full view of members in your association—based on data you have concerning their purchases, conference attendance, and participation on committees—should tell a story that adds up to more than the sum of its parts. “Knowing someone’s story implies that you know everything important about them,” he explains. “Having a 360-degree view of the member would certainly help you know their story.” Read more on the EDM blog.

Other Links of Note

Trying to reach a diverse membership? Check out the latest CEO Update interview, this one with the National Association of Manufacturers’ Jay Timmons.

If you haven’t jumped on the Slack bandwagon yet, you may want to take a look at the new chat functionality that Quip offers.

Do you really need to go through the whole request for proposals process for your next tech effort? Ellipsis Partners outlines what you need to consider.

(iStock/Thinkstock)

Ernie Smith

By Ernie Smith

Ernie Smith is the social media journalist for Associations Now, a former newspaper guy, and a man who is dangerous when armed with a good pun. MORE

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