Wednesday Buzz: Keep Up With Rapid Changes Online
An association expert reveals a list of tools to help small teams compete in the wildly competitive digital space. Plus: What's the real environmental impact of an event?
Feeling intimidated by the pace of change on the internet, while your small association struggles to keep up? Award-winning community-management professional Maggie McGary feels your pain, having worked in several small-staff organizations over the years.
“In today’s increasingly digital world, it’s easy for big guys to roll with changes like Google’s recent ‘mobilegeddon’ algorithm change, Facebook’s ever-increasing organic reach issue that basically requires an ad budget and expertise in Facebook ads, social media platforms’ constant tweaks to image sizes or layout, etc,” McGary writes.
So to help the smaller fish keep pace with the bigger competitors, McGary has released a list of five tools to help small-staff associations on her blog. Unaware of the possibilities within the design platform Canva or the wireframe tool Mockingbird? Then explore McGary’s list and uncover a tool to help your small team keep up with the pace of digital change.
Infographic of the Day
What’s the real environmental impact of the events industry? To find out, Event Manager Blog teamed up with MeetGreen, and they’ve released an infographic of their findings. For the full graphic, click here.
Other Good Reads
The battle over digital ad viewability continues to intensify, as major brands are now demanding Google allow third parties to verify their viewability statistics. Ad Age reporter Tim Peterson has more info here.
It looks like the demise of tech site Gigaom was only temporary: The Verge‘s Jacob Kastrenakes reports that Austin startup Knowingly has announced it will relaunch the site, and its content archive, in August. (That was the second-biggest move on the tech media front this week, however—the biggest was the acquisition of Re/code by Vox Media.)