Friday Buzz: Apps Reign on Apple TV
The power of the application shows itself in the debut of the new Apple TV. Also: Facebook eyes emerging markets with its newest ad strategy.
The age of the channel has passed. Now, it’s all about the apps for television.
“Looking at the world by channels is sort of backwards,” senior Apple Executive Eddie Cue told Sky News, of the shift to apps. “The numbers of a TV guide never made much sense. What you really want to say is, I want to watch Sky news, I don’t want to say what channel number Sky News is.”
There’s Netflix, Hulu, HBONow, Showtime, and many iTunes services. ABC, CBS, NBC, Fox, Lifetime, A&E, watchESPN, watchDisney, History, CNNgo, and others are included in the wide array of viewing content applications. And Siri comes along, providing innovative voice search.
In addition to those established media services, there’s Periscope, YouTube, Vimeo, and Vevo as alternatives. There’s even QVC, Zillow, and Gilt shopping apps. Apple TV will be in stores Friday.
This illustrates how important applications are in the tech space. They can be accessed almost anywhere—online, via mobile on smartphones and tablets, and now on TV.
“Thanks to tvOS, Apple TV is a real platform now,” Christina Warren said on Mashable. “For years, developers have wanted to build and sell apps on Apple TV and now they can.”
Tweet of the Week
Members are the lifeblood of any organization, but interactions with them vary from group to group. And with all sorts of benefit structures, it can be hard to see which will work best for your association. Join fellow association professionals next Tuesday in a conversation on membership trends and how to identify successful models.
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