Friday Buzz: Apps Reign on Apple TV

The power of the application shows itself in the debut of the new Apple TV. Also: Facebook eyes emerging markets with its newest ad strategy.

The age of the channel has passed. Now, it’s all about the apps for television.

The new Apple TV, with an interface called tvOS, has debuted and is featuring applications over channels.

“Looking at the world by channels is sort of backwards,” senior Apple Executive Eddie Cue told Sky News, of the shift to apps. “The numbers of a TV guide never made much sense. What you really want to say is, I want to watch Sky news, I don’t want to say what channel number Sky News is.”

There’s Netflix, Hulu, HBONow, Showtime, and many iTunes services. ABC, CBS, NBC, Fox, Lifetime, A&E, watchESPN, watchDisney, History, CNNgo, and others are included in the wide array of viewing content applications. And Siri comes along, providing innovative voice search.

In addition to those established media services, there’s Periscope, YouTube, Vimeo, and Vevo as alternatives. There’s even QVC, Zillow, and Gilt shopping apps. Apple TV will be in stores Friday.

This illustrates how important applications are in the tech space. They can be accessed almost anywhere—online, via mobile on smartphones and tablets, and now on TV.

“Thanks to tvOS, Apple TV is a real platform now,” Christina Warren said on Mashable. “For years, developers have wanted to build and sell apps on Apple TV and now they can.”

Tweet of the Week

Members are the lifeblood of any organization, but interactions with them vary from group to group. And with all sorts of benefit structures, it can be hard to see which will work best for your association. Join fellow association professionals next Tuesday in a conversation on membership trends and how to identify successful models.

Other Good Reads

Struggling to reach members in areas where slow internet is the rule, not the exception? Facebook may have a solution. The social media giant has announced Slideshow, a new marketing tool that will allow your association to connect with potential members in those hard-to-reach places.

So you’ve started your new organization, but now it’s time to look to the future. Business 2 Community lists three questions to ask to see how your organization is doing and how it can progress.

Halloween is supposed to be scary, but many nonprofits are nothing but smiles. The Wall Street Journal takes a look at the treats nonprofits get in their pillowcases.


Patrick deHahn

By Patrick deHahn

Patrick deHahn is a contributor to Associations Now. MORE

Got an article tip for us? Contact us and let us know!