Wheat field

Monday Buzz: Separating the Inbound Wheat From the Chaff

There are plenty of inbound marketing tools out there, but how can your association know which to invest in? Plus: An ethical argument for blocking ads.

Trying to separate the tools that can actually help your association reach its target audiences from the tools that fail to impress? Nicholas Scalice, the marketing consultant behind Earnworthy, has a new feature that’s right up your alley.

In the first entry of the Inbound Tool Review, Scalice takes a look at Sprout Social, a social-media media management platform that’s been building momentum among publishers. But what separates Sprout from the multitude of other social media admin tools? Scalice breaks it down:

“One of my favorite features of Sprout Social is the Smart Inbox,” he writes. “This centralized repository brings together all of the messages from your connected profiles into a single, filterable stream. It is very well-executed, and if you’re trying to fly through every message so that you don’t miss anything, it makes the process a breeze.”

And for any association with a social presence large enough to require the efforts of more than one designated team member, Scalice has nothing but good things to say about Sprout’s capabilities for collaboration.

“If you’re primarily looking for a solution to [be] used with a decent-sized team, Sprout Social is the obvious winner,” he writes, while focusing on real-time Smart Inbox editing, task management, shared publishing calendars, and publishing permissions.

But Sprout, or whatever social media management tool your association uses, is just one piece of the puzzle. Keep an eye on Earnworthy to see more praiseworthy inbound tools.

Conference of the Day

“Done right, stories transform your entire company,” declares the Strategic Communications and Storytelling Summit website, and we happen to agree. To learn about all aspects of storytelling, from C-suite communications to editorial processes, follow the summit’s hashtag #RaganStorytelling.

Other Good Reads:

“I thought the tech world would be full of new voices and people. It hasn’t happened.” Lastminute.com Founder Martha Lane Fox’s spirited call for more women to enter the technology sector can be found in The Guardian.

Trying to get a head start on taxes, whether your own or your organization’s? Tax Advisor Senior Editor Sally P. Schreiber lists numerous tax provisions that may expire this year unless Congress takes action.

Is it ethical to block ads? While publishers and advertisers struggle with ad blocking, Oxford Internet Institute student James Williams takes an interesting dive into the ethics of ad blocking.


Morgan Little

By Morgan Little

Morgan Little is a contributor to Associations Now. MORE

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