Best Benefit Ever: An Easy Transition for Horse Lovers
The American Quarter Horse Association has figured out a way to retain members who have moved from youth to adulthood.
What is it? The American Quarter Horse Association (AQHA) has a tier of membership targeted exclusively at younger horse aficionados, with scholarships, youth excellence seminars, riding programs, and other events. But, as those riders get older, they move beyond the youth programs, and that transitional period can result in some lapsed memberships. To retain as many riders as possible, the AQHA offers American Quarter Horse Youth Association (AQHYA) members a four-year full membership for the price of three years.
Why it works: As every association knows, getting members to renew their memberships is a challenge, but getting them to learn about and fill out the paperwork for a brand-new tier of membership after their previous status has lapsed? That kind of ask is even more difficult, so AQHA has added extra incentive to AQHYA members looking to advance their relationship with the organization.
Other benefits: While riding events, trail rides, insurance, and an America’s Horse magazine subscription help, AQHA has also taken a serious stance on advocacy for the horse industry, establishing its own political action committee in support of the cause. And for those who want a more local touch to their membership, numerous state affiliate associations offer dozens of programs.