Campaign Helps Drivers Understand Car Safety Features
The American Association of Motor Vehicle Administrators partnered on a new campaign to help raise awareness of car safety technology.
The American Association of Motor Vehicle Administrators is joining the National Safety Council and the University of Iowa to help drivers stay safe by better understanding their cars.
AAMVA, the organization representing motor vehicle administrators and enforcement, recently signed on to partner with the other two groups in their MyCarDoesWhat campaign, aimed at informing drivers how to use their cars’ safety features to avoid crashes.
“Vehicles have made amazing strides and advancement in new technology that’s really increasing the safety of the vehicle and saving lives every day. Some of them are very obvious to drivers, and some work in the background,” said Ian Grossman, AAMVA’s vice president of member services and public affairs. “Drivers should understand and be aware of what these technologies do in their vehicle so they know best how to manage them and know what they’re doing to their car. And when that’s effective, we’re more likely to keep drivers safe and save lives.”
The campaign, which launched last year, provides information on existing and new vehicle safety features—such as backup cameras, antilock braking systems, blind-spot monitors, and lane-departure warnings—to the general public.
AAMVA’s role is to engage its members, namely the DMV leaders, in the campaign and provide them with the related resources through its website and conferences. For instance, the association has encouraged DMVs to play the campaign’s PSAs in DMV waiting rooms. AAMVA President and CEO Anne Ferro said in a statement that, “this effort fits perfectly with our members’ critical role in making our roads safer.”
“Our partnership with the National Security Council is an effort to try to help them get the materials in the hands of our members so our members can choose if they want to help distribute the materials to their constituents because it is the DMVs and the Motor Vehicle Administrations that drivers and vehicle owners have the most interaction with on a regular basis,” Grossman said.
The multimedia educational resources featured by the MyCarDoesWhat campaign include PSAs, videos, graphics, a game application, and a social media platform in addition to the information brochures and documents.
“Hopefully what will come out of the campaign is the more drivers are aware of the technologies in their vehicles, the more equipped they will be to either use the technology or ask for the technology the next time they are purchasing a vehicle so that the technologies in the vehicle will protect them and ultimately save lives,” Grossman said.