Association-Approved Father’s Day Gifts

While Father’s Day may have been a forgotten holiday in the past, this year it seems dads will be getting a little extra love on June 19.

This Father’s Day, dad might be getting a little extra recognition, and associations are here to help decide how to show it to him.

According to a survey from the National Retail Federation—conducted by Prosper Principal—the average amount consumers will spend on Father’s Day has jumped from $115.57 to $125.92 since last year. And the overall spending will be at its highest in the 13 year span of the NRF survey: $14.3 billion—though it’s still much lower than the $21.4 billion spent for Mother’s Day.

“After seeing consumers splurge on moms and graduates earlier this year, it’s no surprise that dads are going to enjoy a few more gifts on Father’s Day,” Prosper Principal Analyst Pam Goodfellow said in a press release. “No matter what sales or promotions consumers will take advantage of on Father’s Day, they will make sure that the gift is a memorable one for dad.”

Most of the 7,200 consumers interviewed will be spending money on fun activities or experiences like sports games or concerts, followed by clothing, gift cards, and technology.

If you’re still struggling to choose a Father’s Day gift, these associations can help with the decision.

Light up. In preparation for the holiday, the International Cigar Association held a private cigar tasting to rank this year’s top-10 cigars. If Dad is serious collector, browse the list for the best.

Coming in first was the Gurkha Cigars Cellar Reserve, aged for 15 years. ICA describes it as “a delicious medium- to full-bodied cigar that is full of flavor and complexity.”

Gear up. Is Dad a sports guy? Sporting associations have some ideas to get him game ready.

The PGA of America knows what will help dad with his golf game or how to outfit him for his 18 holes on Father’s Day. Its gift guide covers the gamut: from bags and clubs, to athletic wear and personalized scorecard holders, that will make him look like a pro.

For dads who are bike-crazy, the Adventure Cycling Association has a few tips. To help him get ready for a ride, the group suggests the basics like new tires or something more creative like a wallet made from recycled inner tubes.

Build up. The North American Retail Hardware Association notes that a new hammer or drill can help your handyman dad finish his weekend project, but buying from a local hardware store can also help keep twice as money in your community.

Loosen up. What better way to help dad stay healthy and stay loose than a prepaid day of relaxation? The American Massage Therapy Association recommends a round of massage therapy, which can reduce stress, promote heart health, and decrease stiffness and fatigue after exercise.

Suit up. And when all else fails, the Neckwear Association of America has a reminder that the nostalgia-inducing necktie is always the “unofficially official Father’s Day gift.”

Yes, neckties are on this list. (JupiterImages/Thinkstock)

Alex Beall

By Alex Beall

Alex Beall is an associate editor for Associations Now with a masters in journalism and a penchant for Instagram. MORE

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