Money & Business

Brought to You By… Cake

By / Jun 1, 2016

In sometimes surprising ways, associations play direct and indirect roles in bringing the products, services, and activities of daily life to people around the world. Including cake.

International Cake Exploration Societé: Cake has a long, storied history—the word itself has Viking origins. But this sweet concoction has evolved throughout time, moving away from its bread-like roots and now encompassing many varieties, shapes, and sizes. Need a recipe? Check with a member of the International Cake Exploration Societé, whose mission is to preserve, advance, and encourage exploration of the sugar arts.

Retail Bakers of America: Cake decorating is an art form, and every year the Retail Bakers of America holds a national competition where elite decorators can show off their skills in a variety of challenges, including wedding cakes, sculpted cakes, and rolled fondant cakes. Winners take home a cash prize.

American Association of Certified Wedding Planners: Clearly advocates of the idea that you can never have too much of a good thing, chefs at the Mohegan Sun Resort and Casino in Connecticut crafted a 15,032-pound wedding cake in 2004. The world-record-breaking cake was displayed during a local bridal show. If you’re in the market for something similar, a member of the American Association of Certified Wedding Planners may be able to help.

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