Best Benefit Ever: Keep Your Skin in the Game
A state golfing association offers discounts on early-detection services for skin cancer, a disease that's of particular concern for golfers, who spend their days out in the sun.
What is it? As part of a new agreement with the New Jersey State Golf Association (NJSGA), the cancer-screening company MoleSafe is offering the golf association’s members a 15 percent discount on skin-analysis services at a handful of hospitals in New Jersey as well as at NYU Medical Center in New York.
Why it works: As much time as golfers spend outdoors, they have a higher chance of sunburn than most other folks do. According to MoleSafe CEO Kevin Sheridan, white men who are at least 50 develop melanoma at a higher rate than anyone else, and many in that group are golfers. “Anyone who has been at a golf club has seen members walking around with small bandages on their heads, ears, hands, etc. The worst time to be in the sun is between 10 a.m. and 3 p.m., and that’s when most of the golf is being played. A lot of us don’t use enough sunscreen,” Sheridan said in a news release. And that much sun exposure, Sheridan said, can have a dangerous long-term effect. “Anyone who has had five sunburns in their lives have doubled their chances of acquiring melanoma,” he added.
Other benefits: NJSGA offers a variety of other golf-related benefits, including discounts at different courses, online handicap searches, member golf days, a member magazine, and its own annual tournaments.