What is it? The Association of International Metallizers, Coaters, and Laminators (AIMCAL) obviously has a very technical focus—one that requires some explanation and training to properly grasp, even for those in the industry. That may be a big driver behind the launch of AIMCAL TV, a new benefit offered by the trade group. The live offering, which debuted last Friday and discussed the concept of “web curl,” concluded with a Q&A that allowed for real-time responses from the host, David Roisum of Finishing Technologies, Inc.

Why it works: This education strategy is akin to a webinar but is designed for weekly appointment viewing. Instead of a session being held once in a while, AIMCAL members know that they’re getting a new educational session every Friday at 11 a.m. EST. “The goal of AIMCAL TV is to provide a benefit to our members and community by providing useful information about the technologies we represent,” AIMCAL Executive Director Craig Sheppard said in a news release [DOC]. “Eventually, we hope to add market research and economic programming. We hope AIMCAL TV will become a part of everyone’s Friday.”

Other benefits: The group, which represents those involved in various processes for coating of flexible substrates, offers a number of member benefits. Among them: regularly produced research reports on different markets and the industry’s business climate, along with a variety of technical resources, continuing-education opportunities, and marketing programs.

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