Data Nugget: Why Generations Join

When it comes to the benefits that professionals seek from associations, preferences change with age. A recent study of association members from software firm Abila found that jobs, training, and career advancement rate highest for younger members, while those in older generations value more good-of-the-order benefits.

Millennials (1981-1998)

50 percent: Job Opportunities
47 percent: Code of Ethics
46 percent: Credentials
46 percent: Training
43 percent: Networking

Gen Xers (1965-1980)

50 percent: Industry Info
48 percent: Code of Ethics
47 percent: Credentials
46 percent: Networking
46 percent: Job Opportunities

Boomers (1946-1964)

48 percent: Code of Ethics
47 percent: Industry Info
37 percent: Raising Awareness
36 percent: Credentials
36 percent: Networking

Matures (1945 or Earlier)

48 percent: Code of Ethics
45 percent: Industry Info
33 percent: Credentials
33 percent: Raising Awareness
30 percent: Socializing

Source: Abila, “Member Engagement Study: Aligning Organization Strategy With What Matters Most to Members”


Associations Now Staff

By Associations Now Staff

The Associations Now team of editors covers all aspects of association management in print, blogs, and daily news. MORE

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