Monday Buzz: Optimize Your Website for Donations

Follow this optimization process to help your website generate more donations. Also: You’re invited to a snowball fight.

Does your website make it too difficult for people to donate?

Wild Apricot’s blog shares a six-step process to help your website promote more online donations.

Start with a robust donation page that inspires people to want to give. This page should include your organization’s mission, a personal story about someone or something your organization has helped, information about where the donor’s money may be allocated, and a personal statement from a president or board member.

Once you have created that great donations page, you’ll need to drive traffic to it. Wild Apricot makes recommendations for donation buttons and promotion opportunities, including blogging, email, and social media.

Help spread your message by making sure that the page is shareable. By donating, people are showcasing their passion for your cause. Help them share that passion by adding social media badges to your page. You can even add a prewritten tweet to make sharing that much easier.

Check out the rest of Wild Aprioct’s post for more.

Snow Day Fun

Who says snow days are just for kids?

With Winter Storm Stella on its way to the East Coast, the Washington DC Snowball Fight Association will host its first snowball fight of the season Tuesday, March 14, in Dupont Circle Park. The event, scheduled for 10 a.m. to 1 p.m. eastern time, is open to the public.

According to its Facebook page, the goal of this fun-loving group—which first gained attention during 2010’s “Snowmageddon” storm—is “to provide a platform for snowball fans to mobilize for battle on rare snow days in the Nation’s Capital!”

Get the most out of meetings: The Wall Street Journal shares the benefits of social media during face-to-face conferences.

Are you overworking volunteers? VolunteerMatch shares several warning signs to look out for.

Take a leadership cue from Coach K. Inc. reveals how Duke’s 70-year-old basketball coach, Mike Krzyzewski, connects with millennials.


Raegan Johnson

By Raegan Johnson

Raegan Johnson is a contributor to Associations Now. MORE

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