Friday Buzz: 5 Concerning Trends for the Event Industry
This year has seen a lot of disruptive moments in the event industry space. Keep your eye on these five top trends in the second half of 2017. Also: clever ways to use hashtags to attract new talent.
In the wake of the Manchester Arena terror attack, it’s no surprise that event professionals have safety and security top of mind. Event groups are working diligently in a variety of ways to increase venue security.
But risk management isn’t the only thing that event pros are worried about. In a recent blog post, the Events Industry Council (EIC) reveals five trends, including venue safety, that are changing the industry today.
Technology is evolving meetings and conferences, but there are concerns that tech also makes meetings less relevant. “While technology can appear to be pulling people away from personal connections and face-to-face interactions, these tools do change the way people consume content and engage with others,” says EIC. “Those who can effectively strike the right balance will help advance the profession.”
A slew of recent big-name mergers in the industry is also cause for concern. “Across the board, M&A activity continues to consolidate major players in the space—and the impact could be broad-based,” writes EIC. “For example, some [EIC] members noted the fact that M&A activity continues to reduce membership within organizations, which could ultimately impact how events are planned and executed.”
You already use your social media channels to spread the word about your organization and its purpose, but did you know you can also tap social media to attract quality talent? Hubspot reveals how top companies are using hashtags to hire good people.
Associations should take a cue from Target. It employs #TargetVolunteers to show off the company’s workers volunteering in their communities. People may be inspired to join your organization when they see the altruistic work that they’ll get to do. Other examples: Microsoft and Adobe use #MicrosoftLife and #AdobeLife to show off their active and fun company cultures.
Other Links of Note
Inspire your audience. CMSWire reveals the roles that leadership and community play in social media.
How to make peace. Engaging Volunteers reveals how to resolve conflicts among volunteers.
Is your office culture collaborative? Higher Logic says a cooperative environment will help you attract millennial employees.