Monday Buzz: Developing Trust with Testimonials

Make the most out of your member testimonials by asking these key questions. Also: Check out some of the interesting slides we’ve seen so far at ASAE’s Annual Meeting & Exposition.

Membership testimonials are a tried-and-true way to garner the trust of potential new members. More than likely your association has used testimonials at some point, but are you sure they are as strong as they could be?

The MemberClicks blog shares a few questions to ask your current members in order to maximize the impact of testimonials.

Start by asking about the background of your members—context is key here. “Psychologically, people become more comfortable when they understand how they relate to other people personally or professionally,” writes Krissy Conant. “By providing potential members a little bit of framework, you’re establishing a foundation to build the rest of your case on.”

And be sure to ask members why they joined your organization, in order to get to the heart of their personal decision-making. “By highlighting this ideology in this question, you’re asking your potential member to reflect on the types of choices they want to make in their day-to-day life,” says Conant. This question may also generate answers that reveal to potential members how your organization is solving current pain points.

The Slides of #ASAE17

ASAE’s Annual Meeting & Exposition is happening right now in Toronto! Check out a few of the most interesting slides that we spotted being shared on Twitter. If you couldn’t make it to Annual this year, follow along using the #ASAE17 hashtag.

Other Links of Note

Speaking of #ASAE17 … Successful Meetings shares a few ways to break the ice when you’re at a networking event.

D&I shouldn’t be a political issue. The recent Google memo controversy is being presented as a liberal versus conservative issue, but DiversityInc says that shouldn’t be the case.

Nonprofit advocacy work can take a lot out of you. SocialFish shares a few ways to maintain work-life balance.

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Raegan Johnson

By Raegan Johnson

Raegan Johnson is a contributor to Associations Now. MORE

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