Monday Buzz: Association Management Frights
These association management heart attacks are more frightening than any Halloween scare. Also: Facebook takes a page from Pinterest.
Frights during Halloween are a blast—we all love a scary movie or haunted house. But a scare while managing an association can turn into a serious disaster.
For the Halloween season, the MemberClicks blog is sharing a few spooky association horrors that will turn the hair white of any manager.
Take the panic that sets in after you send out an email to members with inaccurate information or broken links. That is scarier than any haunted house. Still, there’s no need to be overly worried. Take a few breaths and remember that it can happen to anyone.
“Send a follow-up email explaining the error, and add a little humor/personality if you can,” suggests Callie Walker. “For example, if the flawed email went out on a Monday, send a follow-up email that says, ‘Mondays are hard, aren’t they?’ Your members will understand—and it makes your organization seem a little more ‘human.'”
Walker also makes recommendations for handling terrors like data disasters, unengaged members, and vanishing volunteers.
Facebook’s New Test
Facebook is testing a Pinterest-like feature called Sets: https://t.co/SUeCWFNg25 pic.twitter.com/vsOVhCXBhc— Adweek (@Adweek) October 23, 2017
What do people love about Pinterest? Many appreciate the ability to follow specific topic boards on their areas of interest, including recipes, health advice, or fashion tips.
Facebook is quietly testing a similar feature called Sets, reports Adweek. Sets will be themed collections created by users and can include photos, videos, links, and status updates.
“We’re testing a way for people to create sets of specific posts, photos, and videos for just the friends that want to follow along,” a Facebook spokesperson tells Adweek.
Other Links of Note
Is charitable giving on the decline? A new study indicates that generosity peaked in 2005, reports Fast Company.
Infographic of the Day: Acendia reveals everything you need to know about crowdfunding.
Have you taken a look at your YouTube account recently? Social Media Examiner shares optimization tips for marketers.
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