The Association of Chartered Certified Accountants is honoring its 200,000 members with a physical and digital wall of names—a strategy that ACCA hopes will help generate buzz about the accounting profession worldwide.
If your organization is nearing a major membership milestone, you might want to take a cue from the Association of Chartered Certified Accountants.
ACCA, which recently enrolled its 200,000th member, is celebrating the mark in a bold way: The group created a wall, in both physical and digital form, with every single member’s name on it. The physical wall is in Ethiopia at the moment, at an event for members based in sub-Saharan Africa; the digital form is located on a special website that launched Tuesday in conjunction with the association’s Accounting for the Future virtual conference.
The names, which can be viewed here, are organized alphabetically and by membership number, and members can search for their own name.
The wall is helping ACCA, which is more than a century old, celebrate the accounting profession in a splashy way while highlighting its global scale. The group also released a video Tuesday to showcase its long history.
“Reaching 200,000 members is a landmark occasion, an opportunity for us to champion the profession,” ACCA CEO Helen Brand said in a news release. “Over the last 113 years, our members have helped lead and advise organizations of all sizes across geographies and economic sectors. We want all of our members to feel immense pride in what they have achieved in qualifying with ACCA and to celebrate with them their career success.”