As an association executive, you may not think of yourself as a founder, but Harvard Business Review explains why you should. Also: Instagram puts hashtags front and center.
Leaders of organizations who take a managerial approach may run efficient operations, but game-changing growth isn’t going to come from optimization tweaks alone.
“To generate new growth, CEOs must stop thinking of themselves as chief managers and start thinking of themselves as re-founders,” write David Kidder and John Geraci in a recent post for the Harvard Business Review.
Leaders who adopt the mindset of a founder “do not focus their energies on incremental growth through endless optimization, but instead look to leverage their company’s assets to build new offerings, move into new markets, and create next-generation solutions,” says the post.
How can you start thinking like a re-founder? HBR recommends embracing productive failures and employing a new set of metrics.
— TechCrunch (@TechCrunch) December 12, 2017
Heads up, social media marketers. Hashtags on Instagram are becoming more important than ever.
According to TechCrunch, the social platform will now allow users to follow certain hashtags so relevant posts and Stories will appear on the homepage—as opposed to the Explore tab—even if you don’t follow those particular accounts.
This change “has the potential to help users see beyond their own social graphs and dive deeper into niche communities they care about, making Instagram more endless,” writes Josh Constine.
Other Links of Note
Bad news for curators. The digital curation tool Storify is shutting down next May, reports Business Insider.
GivingTuesday was a big day for donations, but some participating nonprofits didn’t ask for money. The Bloomerang blog reveals what a few nonprofits asked for instead.
Is your marketing funnel donor-centric? Digital marketing expert John Haydon details how to create a smarter funnel.