Membership

Membership Hack: Reinforce Members’ Resolutions

By / Jan 5, 2018 (ilzesgimene/iStock/Getty Images Plus)

The American Nurses Association’s #fitnursefriday social media campaign engages members and keeps them accountable for their New Year’s resolutions.

How to hack it? Many people make New Year’s resolutions to work out or eat right, but it can be hard to commit to a healthy lifestyle without some much-needed support and accountability. That’s one of the reasons why the American Nurses Association launched a social media campaign at the start of last year—#fitnursefriday—to keep thousands of members on track with health and fitness goals. On Fridays, ANA posted health and wellness tips for its social media followers.

Why does it work? The year-long campaign aligned with ANA’s “Year of the Healthy Nurse” 2017 initiative. And it grew so popular that the association added a virtual Thanksgiving Day turkey trot, using the hashtag #fitnursefriday5K. In November, more than 2,200 nurses ran and posted their runs from holiday 5Ks:

What’s the bonus? The campaign started as a 90-day pilot project but quickly gained steam to engage members and nonmembers alike. In the first six months, #fitnursefriday reached more than 4.5 million people on Facebook and Twitter.

Tim Ebner

Tim Ebner is a senior editor for Associations Now. He covers membership, leadership, and governance issues. Email him with story ideas or news tips. More »

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