Membership

Tuesday Buzz: Give Young Members Their Own Group

By / Jan 23, 2018 (monkeybusinessimages/iStock/Getty Images Plus)

Want to keep your millennial and Gen Z members engaged? Create a group within your organization that’s just for them. Also: The Women’s March takes advantage of a new group stories app that lets you combine posts from different platforms.

Your association may have success recruiting young members, but are you able to keep them actively participating? Try creating a young professionals task force in your organization to promote engagement amongst this cohort.

The MemberClicks blog shares a few tips from a recent webinar from the Georgia Society of Association Executives about how to create a professional group for millennials within your organization.

To begin, identify a few young professionals who display leadership skills and recruit them to help get the group started. Pick from those who are most involved and appear to be proactive and self-motivated.

To make your group effective, you need to get to know your young members better. Host focus groups and ask tough questions to get their honest feedback. Getting their input puts you in a more informed position to write a mission statement for the task force.

Combining Social Stories

Events are a perfect opportunity to experiment on the social front—and there might just be a startup out there with an experimental idea worth grasping onto. That’s a lesson that organizers of the Women’s March took to heart over the weekend, with a tool that aimed to bring the many social platforms being used by attendees into one place.

According to TechCrunch, organizers of the Women’s March used an app called Crunchet, currently available for iOS and coming soon to Android, to create stories pulled from different social networks, including Facebook, Twitter, YouTube, and Instagram, that can be shared as a single piece of content. The boost for the march? It got organizers beyond the platforms that might be seen as old hat.

“Considering youth is our target market, tools like Crunchet may allow us to reach them faster than older tools like Facebook that the youth are moving off of,” said Katherine Siemionko, the founder of the Women’s March Alliance, in comments to the website.

Maybe your approach doesn’t match what Crunchet does, but there might be another tool that can play a similar role.

Other Links of Note

How do you build trust with your donors? Network for Good shares guidance for creating a trust-building plan.

Event marketers want to experiment with more emerging tech, but a new study says that they’re not sure how, reports AdWeek.

Snapchat now allows users to share public Stories outside of the app. The Verge says this is part of a broader rollout of a redesigned app.

Raegan Johnson

Raegan Johnson is a contributor to Associations Now. More »

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