Membership

Wednesday Buzz: 2018 Trends That Will Affect Associations

By / Jan 17, 2018 (natasaadzic/iStock/Getty Images Plus)

SmithBucklin releases a new report that offers up insights and trends that associations should keep top of mind. Also: How to bring life back to a dying online community.

In an ever-evolving landscape, it’s important for associations to be reactive to industry changes, as well as proactive when emerging trends start to bubble up, in order to stay relevant.

Association management company SmithBucklin shares the 20 key trends that it says will affect all associations in 2018.

What’s first on the list? The pursuit of loyalty.

“Associations strive to build strong relationships with members and other stakeholders because ultimately, loyalty will not only sustain associations but also enable growth,” says the report.

The paper provides advice for associations to better leverage loyalty, including valuing members’ actions, capturing and acting on feedback, and using devoted members to recruit new members.

In addition, the report discusses other strategies, such as optimizing nondues revenue  and using member knowledge for content. “By properly leveraging that knowledge and passion, associations can create an unmatched, self-sustaining content model that rivals that of a world-class news organization,” the report says.

Community Revival

If an online community starts to fade and previous tactics stop working, what’s the best way to bring it back to life?

A recent Feverbee post suggests you may need to revamp the entire concept or purpose of the community—or even make the tough decision to close it down.

If you do decide to start all over, the post provides guidance for relaunch, including tips on employing the CHIP method and validating your new community concept.

Other Links of Note

Social media calendars aren’t easy to create. SocialFish shares five ways to generate a stronger calendar for your social accounts.

You’ve just completed a fundraising campaign. Now what? Kivi’s Nonprofit Communications Blog offers up a few follow-up tactics.

Event coverage on social media can be a lot of work. The Eventbrite blog shares 10 social tools that could make it a little easier.

Raegan Johnson

Raegan Johnson is a contributor to Associations Now. More »

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