To give members a quick way to stay on top of news related to their field, the Infectious Diseases Society of America partnered with a medical publisher to deliver a curated daily newsletter.
How to hack it? It’s not easy to keep up with the 24-hour news cycle, which is why the Infectious Diseases Society of America (IDSA) recently formed a partnership with a medical news publisher to create the Daily News Briefing. The newsletter, delivered at 8 a.m. to members’ inboxes, curates news and information from a variety of sources.
“Our members can start their morning with a quick, yet in-depth, overview of the day’s news that’s relevant to their practice of infectious diseases medicine, whether it be in the public health, policy, scientific, or clinical arena,” said ISDA CEO Chris Busky, CAE, in a statement announcing the partnership.
Why does it work? Newsletters are having a moment right now, especially for organizations that deliver daily news in compelling ways. The Daily News Briefing seeks to serve its audience of readers—busy doctors—by giving them a concise analysis of research, articles, and breaking news stories related to infectious diseases.
What’s the bonus? The newsletter is also a source of nondues revenue. The Daily News Briefing has space for advertisers to reach its more than 11,000 members.