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Monday Buzz: Lessons From a Cheese Crisis

By / Mar 5, 2018 (GSPictures/E+/Getty Images Plus)

Who moved their cheese? Why the Big Cheese Festival suffered from a major supply headache over the weekend. Also: a bunch of tips to get volunteers up to speed.

This goes without saying, but your event should live up to its name.

So when a British cheese festival failed to supply cheese to its attendees, it created perhaps the biggest viral disaster this side of the Fyre Festival.

The Big Cheese Festival, which took place in Brighton on Saturday, was beset by a variety of issues, including weather problems that prevented multiple suppliers from making it to the festival grounds. The event, which cost £22 to get in (around $30 USD), had just five cheese tents. Lines were massive, and the cheese ran out after just a couple of hours.

In a statement, festival organizers apologized, offered refunds to attendees, and promised a discount to future events.

“Sadly due to this, a few compromises had to be made, and we are disappointed that a larger variety of cheese wasn’t available,” the group said, according to The Daily Mail. “Despite this, our cheese traders who were able to attend showed amazing dedication throughout the event, and did not fail to deliver, with food available right to the end.”

It’s a reminder of the importance of good event planning (including having a Plan B) and healthy vendor relationships, whether or not cheese is involved.

Keep ‘Em Engaged

Keeping your volunteers engaged isn’t always easy, but Jeffrey Cufaude of Idea Architects has a few ideas to help.

In fact, he has a full dozen, ranging from building strategic plans to approaches that allow volunteers to pick up the mantle at any time.

“I’ve long held a belief that many association executives consider heresy: I want as many volunteers as possible making as many contributions as possible year-round,” he writes. “Yes, it initially could be a logistical and management challenge until you develop appropriate systems, but here’s the payoff for this approach: It gets people connected.”

Other Links of Note

Looking to cut down on your phone usage? Digg founder and entrepreneur Kevin Rose notes a hidden iPhone setting that could do the trick.

Get a traffic boost. At Frank J. Kenny’s blog, Christina Green highlights a variety of tips to help boost your chamber blog traffic.

Eric Lanke, president and CEO of the National Fluid Power Association, recently decided to get away from the podium for his last presentation. Here’s why he found the approach refreshing.

Ernie Smith

Ernie Smith is the social media journalist for Associations Now, a former newspaper guy, and a man who is dangerous when armed with a good pun. More »

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