Wednesday Buzz: Build a Better Event Website

A website with all the right elements can attract more people to your next conference. Also: How to keep online students engaged.

A good event website can go a long way to convince a prospective attendee to register.

The Eventbrite blog shares several ways to create a clean, helpful, and persuasive website for your next meeting.

Make a good first impression by not putting too much copy on your page. Instead, stick to vital information, including event name, description, time and location, and ticket price.

To further attract attendees, be sure to use engaging photography.

“Copy and content are important, but visual cues play an equally active role in the attendee’s decision-making process by providing a glimpse into the event experience,” writes Katie Sawyer. “So be sure to build your event website to feature imagery that captures the vibe of your event and portrays it as a can’t-miss experience.”

Sawyer goes on to make recommendations for testimonials, a seamless checkout experience, and SEO.

Motivate Online Students

Taking classes online can be a solitary experience, but there are a bunch of ways your group can make learners feel more engaged.

Try providing a few different assignment options. “People are more motivated and engaged when they know they have some say in what they’re doing,” writes a WBT Systems blog post. “Give students some choice in assignments. They may lean toward diving deeper into specific topics or may prefer one delivery method over another.”

Also, shake up your delivery formats. “Engage learners’ brains by using a mix of content delivery methods—video, text, audio, and presentations,” says the post.

Other Links of Note

Tell a better story. The Nonprofit Hub shares some helpful storytelling guidance.

Infographic of the day: Your older members may use technology differently than your younger ones. MarketingProfs sheds light on their habits.

Do you sound negative without meaning to? Fast Company reveals the one word that makes you seem disagreeable.

(NicoElNino/iStock/Getty Images Plus)

Raegan Johnson

By Raegan Johnson

Raegan Johnson is a contributor to Associations Now. MORE

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