A women’s nonprofit professional group focused on email marketing is opening its doors to men. Yesterday, Women of Email announced that it was expanding its program to include men as mentors to members.

“Our male allies have been invaluable in leveraging their visibility and resources to bring attention to Women of Email and our mission,” said April Mullen, Women of Email cofounder and treasurer, in a statement. “For those who would like to get more involved, we’re introducing a meaningful opportunity to work directly with our members to help accelerate their careers.”

These new “MENtors” will be matched with members who participate in the group’s short-term mentorship program.

“I’ve been a huge fan and supporter of WoE since its inception, and so I am humbled and honored to be the first MENtor for WoE,” said Loren McDonald, marketing evangelist for IBM Watson Marketing.

#MyXDP

ASAE’s Xperience Design Project continues today in National Harbor, Maryland. The two-day experience was designed for association professionals who are looking to create more valuable and creative events. This year’s theme is “Escape.”

“Don’t be afraid to ESCAPE—break free from better sameness—think about your events in ways that feel wrong, different…even crazy,” says the XDP site. “Because that’s where game-changing ideas happen.”

Check out the XDP site for more information, and follow the #myXDP hashtag on Twitter for live updates.

Music to my ears… “Don’t stick to the herd” ever! Breathe #life into your #events #myXDP pic.twitter.com/VswIHRYNON

— Dani Duran Baron (@daniduran) April 20, 2018

Great view of the river during the Idea Accelerator sessions! #myXDP pic.twitter.com/YNfTMojRnD

— Kristin (Downs) Kessler (@kristinalexiis) April 20, 2018

Relive the glory that was the first day of #myxdp 2018!

Full video is on YouTube:https://t.co/LbxagyBWIX

cc @XDPbyASAE pic.twitter.com/DzPEKrRsCU

— 16 years of song a day (@songadaymann) April 20, 2018

Other Links of Note

Does your association give awards? BizBash shares several creative ideas for trophies to hand out at your next event.

Talking about organizational culture can be difficult. Entrepreneur shares tools to make it easier.

Are you taking advantage of Instagram Stories? It’s become a traffic driver for many publishers, reports Digiday.

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