Friday Buzz: Women’s Nonprofit Welcomes Men

Women of Email expands its program to include men as mentors. Also: Association professionals “escape” to the Xperience Design Project in Maryland.

A women’s nonprofit professional group focused on email marketing is opening its doors to men. Yesterday, Women of Email announced that it was expanding its program to include men as mentors to members.

“Our male allies have been invaluable in leveraging their visibility and resources to bring attention to Women of Email and our mission,” said April Mullen, Women of Email cofounder and treasurer, in a statement. “For those who would like to get more involved, we’re introducing a meaningful opportunity to work directly with our members to help accelerate their careers.”

These new “MENtors” will be matched with members who participate in the group’s short-term mentorship program.

“I’ve been a huge fan and supporter of WoE since its inception, and so I am humbled and honored to be the first MENtor for WoE,” said Loren McDonald, marketing evangelist for IBM Watson Marketing.


ASAE’s Xperience Design Project continues today in National Harbor, Maryland. The two-day experience was designed for association professionals who are looking to create more valuable and creative events. This year’s theme is “Escape.”

“Don’t be afraid to ESCAPE—break free from better sameness—think about your events in ways that feel wrong, different…even crazy,” says the XDP site. “Because that’s where game-changing ideas happen.”

Check out the XDP site for more information, and follow the #myXDP hashtag on Twitter for live updates.

Other Links of Note

Does your association give awards? BizBash shares several creative ideas for trophies to hand out at your next event.

Talking about organizational culture can be difficult. Entrepreneur shares tools to make it easier.

Are you taking advantage of Instagram Stories? It’s become a traffic driver for many publishers, reports Digiday.

(poba/E+/Getty Images Plus)

Raegan Johnson

By Raegan Johnson

Raegan Johnson is a contributor to Associations Now. MORE

Got an article tip for us? Contact us and let us know!