Members of generation Z can look to their older counterparts to see the burden of student loan debt. Will this younger group fare better? Also: Valuable lessons from email marketing pros.
A lot has been written about the heavy student loan debt millennials and gen X-ers carry. Has generation Z, those born between 1997 and 2012, learned from those experiences?
It’s possible. Andrew Josuweit, a Forbes contributor, says that generation Z is fearful of student debt, and gen Z-ers and their overburdened parents may be thinking of ways around it.
“Nearly a quarter of generation Z-ers report they’ll pay for their education with personal savings, according to [a Center for Generational Kinetics (CGK) survey],” writes Josuweit. “Close to 40 percent say they plan to work and earn money during college.”
And they may be able to pull it off. The CGK study says 80 percent of the gen Z members surveyed say that they’re earning their own spending money. “Given their tech-savvy skill set, they can find freelance and part-time job opportunities all over the web,” says Josuweit.
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11 Email Marketing Tips from the Pros https://t.co/N8z65Dqt1e
— SocialFish (@socialfish) April 2, 2018
Email is such a powerful marketing tool that it’s important we all learn from the failures and wins of others.
Social Fish shares several email lessons learned from the pros, including to only email when you have something valuable to say. “If you’re adding to your subscriber’s life—whether with a great new post or a must-have offer—send away,” says Joanna Wiebe, founder of Copy Hackers and Airstory. “If you’re not adding value, don’t send the email.”
Other Links of Note
All organizations have to deal with employee turnover. Here’s how to keep fundraising strong despite shake-ups from Network for Good.
We all know first impressions are important, and that goes double for events. Smooth the Path shares how to make a good impression during event registration.
Did you know your organization can deliver flash briefings on Alexa? Social Media Examiner reveals how to set that up.