Technology

Thursday Buzz: What GDPR Means For Social Marketers

By / May 10, 2018 (mixmagic/iStock/Getty Images Plus)

The impending General Data Protection Regulation means you may need to make a few changes to your social media tactics. Also: making the business case for new tech projects.

The General Data Protection Regulation (GDPR), a new European Union data privacy law, will be fully enforceable on May 25. We’ve talked a lot about what this means for how your association manages your members’ and customers’ personal data, but how will it affect social media marketers, specifically?

While social media platforms like Facebook and Twitter have to do plenty to comply with the regulation, your organic social posting won’t be overly affected. “This is because most organic social media activities, such as posting content and engaging fans, do not collect personal data from people who view or engage with it,” writes Alfred Lua in a new post for the Buffer blog.

However, if you run paid ads on social media, there are a few things you’ll need to keep in mind if you want to track user behavior or collect user data. First and foremost, you’ll need to get opt-in consent from customers to collect their information.

“Your customers must be given a free and genuine choice to accept or reject (and be allowed to easily withdraw their consent),” says Lua.

Get Your Tech

A good IT pro knows when his or her organization could benefit from new tech. But executives often don’t. How can IT pros convince decision-makers to make a big purchase?

“You must explain how your project will help your organization achieve a strategic or business goal,” says Mike Guerrieri in a recent post from DelCor. That includes showing how a failure to keep pace with advances in technology will negatively affect your internal and external audience.

You’ll also need to create a sense of urgency. “Real urgency has a way of making people take action,” writes Guerrieri. “How soon will your organization’s ability to function or deliver on its membership promise be impacted if the project doesn’t go forward?”

Other Links of Note

Perfect your marketing message. Network for Good shares the secret to crafting a compelling message.

Is your team close to a breaking point? Here are a few reasons why the team is burning out, from Fast Company.

It’s important to pick the right team to plan your events. Eventbrite provides eight questions to ask to find great people.

Raegan Johnson

Raegan Johnson is a contributor to Associations Now. More »

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