Wednesday Buzz: Shaking Things Up at #MMCCon

At ASAE’s Marketing, Membership & Communications Conference, association pros are discovering ways to reimagine what they've always done.

ASAE’s Marketing, Membership & Communications Conference kicked off yesterday in Washington, DC. This year’s theme: “New Perspectives.”

“A new perspective changes results,” says the conference site. “For marketing, membership, and communications professionals, staying ahead can mean looking at what you’ve always done and shaking it up.”

On Tuesday, opening keynote speaker Jamie Turner, CEO of the marketing consultancy SIXTY, urged attendees to let go of the traditional sales funnel and practice nonlinear marketing to increase membership recruitment.

And Wednesday, attendees heard from basketball legend Byron Scott and business executive Charlie Norris, who forged an odd-couple friendship based on shared leadership ideals. The coauthors of Slam-Dunk Success: Leading from Every Position on Life’s Court coached attendees on teamwork, negotiation, and motivating others.

If you couldn’t make it to DC, enjoy this glimpse at the the #MMCCon buzz on Twitter:

Follow the #MMCCon hashtag on Twitter to keep up with the latest updates.

Other Links of Note:

A healthy mindset can make us more productive. Here are three growth-driving mentalities for nonprofit leaders from the Bloomerang blog.

Is monthly giving the key to fundraising success? John Haydon reveals why it’s a must.

Have you implemented “Solution Rooms” at your meetings? Meeting designer and facilitator Adrian Segar makes a case for them.

(dem10/iStock/Getty Images Plus)

Raegan Johnson

By Raegan Johnson

Raegan Johnson is a contributor to Associations Now. MORE

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