Monday Buzz: How to Handle Subcultures
Subcultures naturally pop up within organizations, and it’s important to manage them effectively to keep them from turning toxic. Also: As apps and platforms integrate, social media will likely become a major event sales channel.
Many leaders work hard to establish an organizational culture. But how should you handle the office subcultures that emerge?
Before you can manage subculture, you need to understand what each group values. “List unifying themes, common behavior and stories from the grapevine,” writes Tricia Emerson in a recent post for The Talent Economy. “Identify examples of people regarded as heroes and those who are not. These data points can flesh out or validate your determination of a culture.”
The main problem with subcultures is that they can turn toxic or rebellious—we’re all familiar with that one group that’s always complaining. It’s important that leadership doesn’t let that fester for too long. You can try ignoring the problem and hope it goes away, or you can confront the team directly. But if these tactics don’t work, you have to be willing to fire people, Emerson writes.
Tickets on Instagram
I could absolutely see Instagram becoming an important channel for driving attendance, especially for experiential events, and – let's be honest – they're all experiential events at this point! #eventprofs #socialmedia https://t.co/8eaXBdwbN4— Matt Riley, CAE (@ML_Riley) June 18, 2018
Social media channels are a part of any event marketing strategy, but soon they may be one of the central ways attendees purchase tickets to your events. Recent tech integrations is making it easier to use social networks to buy tickets.
“Snapchat has integrated with concert and sports ticket reseller Seatgeek to sell tickets on its platform, and Eventbrite will be one of the first companies to integrate Snapchat features into its app,” reports a Skift post. “Instagram, as well, has introduced connectivity with Eventbrite to sell tickets through the Instagram app.”
Other Links of Note
Get to know Generation Z. CMSWire highlights a few things this cohort will change at the office.
Facebook is experimenting with a new feature that will please social media pros. The social giant is experimenting with an A/B testing product that Page admins could use to optimize posts, reports Social Media Today.
Are you listening to the wrong donors? The Agitator shares insights into why that’s a problem.
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