Membership

Monday Buzz: The Key to Successful Onboarding

By / Jul 9, 2018 (1001Love/iStock/Getty Images Plus)

Keeping new members engaged requires a lot of communication and a little exclusivity. Also: Navigating Facebook’s new political ad rules.

New members get to know your association through the onboarding experience. You want these members to feel a warm welcome into your group, and that requires good communication and some accommodations.

A MemberClicks Membership Monday blog post shares a few do’s and don’ts on how to provide a better onboarding experience.

One thing you don’t want to do is disappear after the initial welcome email and onboarding packet. To increase engagement, create an email campaign just for new members, encourage them to get involved with your online social community, and be sure to invite them to new member-exclusive events. “In an age of information overload, one welcome email simply won’t do the trick,” writes Callie Walker. “Do plan for multiple touches, especially in the first three months.”

A new members event is also a great way to take some of the intimidation out of your larger events. “To make them feel more comfortable, let them know in advance that it is a new members-only event to ease some of that initial pressure,” suggests Walker.

Political Content on Facebook

Facebook recently instituted stringent new rules that make running ads on political topics more difficult. And it’s become especially tricky for nonprofits and associations whose content often touches on the platform’s determined “national issues of public importance,” including broad topics like civil rights, crime, economy, education, environment, health, and government reform.

“So the first snag for associations and nonprofits is the authorization process,” writes Maggie McGary in a post on SocialFish. “Any admin who will be running political ads has to provide Facebook with their US driver’s license or US passport, residential mailing address, and the last four digits of their Social Security number.”

McGary goes on to provide more details on the rule change and obstacles associations ran into after the rules were implemented at the end of May.

Other Links of Note

Looking for a few fresh content ideas? The Content Marketing Institute provides five inspiring sources that will help you generate new blog or social posts.

Make it easy for media and press at your next event. BizBash tells you how.

Are you having a hard time getting volunteers? Engaging Volunteers reveals how to get the word out about your volunteer opportunities online.

Raegan Johnson

Raegan Johnson is a contributor to Associations Now. More »

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